Welcome to
PRM 3.0
The only end-to-end partner revenue management platform
- Up to 50% more partner-sourced revenue
- Channel Insider: Impartner rated best PRM
- Trusted by leading global brands
Trusted by the world’s leading channel and ecosystem teams
50%
Increase in partner-
sourced revenue
41%
Increase in partner
engagement
$2.4M
Net business value
over 3 years
Unlock significant growth with Impartner
A commissioned study conducted by Forrester Consulting found that a composite organization based on Impartner customers achieved the following:
The Problem:
Traditional PRM Software was built for program management. Modern PRM tools must drive revenue.
Disconnected data, manual processes, low partner engagement and limited revenue insight make it harder to scale partner growth.
Challenges we solve:
- Disconnected Partner Data – Your partner data is everywhere. Your visibility isn’t.
- Manual Processes – Your team is managing programs instead of driving growth.
- Low Partner Engagement – Partners can’t act on what they can’t find.
- Limited Revenue Insight – Activity isn’t revenue. Know what’s driving growth.
The Solution:
PRM 3.0 solves these challenges by orchestrating the entire partner revenue lifecycle
Today’s partner ecosystem leaders must be able to drive trackable, ROI-validated revenue at scale. From the largest global enterprises to emerging startups, Impartner helps companies manage and measure their entire partner journey end-to-end. Here’s how:
Enroll
Partner Application
Terms Management
Onboard
Activation
Journey Orchestration
Marketplace
Engage & Communicate
News on Demand
Personalized Alerts
Train & Enable
Personalized Training
& Certification
Tech Stack Integration
Orchestration Studio
Propensity to Buy
Model Creation
Scoring
Targeted Engagement
Generate Demand
Through Channel Marketing Automation (TCMA)
Marketing Development Funds (MDF)
Partner Marketplace
Referral Management
Manage Pipeline
Lead Distribution
Deal Registration
Co-Sell
Access to New Customers
Increased Revenue
Shorter Sales Cycles
Sell & Transact
Quote Management (CPQ)
Marketplace Transactions
Asset Library
Co-branded Collateral
Motivate & Reward
Program Compliance
Rewards Management
Plan & Optimize
Business Planning
Aimi Sales Coach
Measure
Analytics Studio Reporting & Insights
Partner Journey
Recruit
Partner Identification
Marketing Automation
Enroll
Partner Application
Terms Management
Onboard
Activation
Journey Orchestration
Marketplace
Engage & Communicate
News on Demand
Personalized Alerts
Train & Enable
Personalized Training & Certification
Tech Stack Integration
Orchestration Studio
Propensity to Buy
Model Creation
Scoring
Targeted Engagement
Generate Demand
Through Channel Marketing Automation (TCMA)
Marketing Development Funds (MDF)
Partner Marketplace
Referral Management
Manage Pipeline
Lead Distribution
Deal Registration
Co-Sell
Access to New Customers
Increased Revenue
Shorter Sales Cycles
Sell & Transact
Quote Management (CPQ)
Marketplace Transactions
Asset Library
Co-branded Collateral
Motivate & Reward
Program Compliance
Rewards Management
Plan & Optimize
Business Planning
Aimi Sales Coach
Measure
Analytics Studio Reporting & Insights
Experience Aimi. The most advanced
AI ever built for partner ecosystems.
Enabled efficient, scalable
partner operations
“Impartner has allowed us to turn a manual, time-consuming process into an efficient, scalable program.”
—Cara Sampson
Partner Program Director
Drove measurable global
engagement impact
“Knowing our messages are delivered through NoD gives our stakeholders confidence that communications reach the right audience and maximize their impact. The platform’s efficiency and ability to streamline communications is a game changer.”
—Robert Lyons
Global Partner Communications Manager
Built for every
partner ecosystem
“Impartner is the perfect solution for just about every company that has an ecosystem that they’re going to market with.”
—Stephanie Zembal
Sr. Manager Channel Marketing
Doubled indirect business
through partners
“With Impartner, we were able to scale our partner ecosystem quickly and efficiently and double our indirect business within the first 12 months.”
—Sam Valme
Senior Director of Channel Experience
Continuous innovation
drives long-term success
“There’s always new capabilities and modules to explore. Impartner doesn’t stand still – there’s always something new on the roadmap.”
—James Simpson
Marketing Director
Impartner: A proven leader in partner management and partner ecosystems
Recognized on G2 as a Leader in enterprise and mid-market partner relationship management, Impartner helps businesses streamline, scale, and succeed with their partner programs.
See PRM 3.0 in action
Manage your partner ecosystem, without the need to bring in IT. Impartner was built for ecosystem leaders like you to make it easy to set up personalized partner journeys, track sales pipeline, roll out co-selling campaigns, track data over time, and more.