The Complete
Partner Glossary
Find terms by letter:
Find terms
by letter:
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In the dynamic world of channel partnerships, the terminology evolves often. New concepts emerge, old ones evolve, and staying up-to-date with these changes can be a challenge.
Impartner is your trusted guide in this ever-changing landscape. Our glossary empowers you with the latest definitions and new terms so you can manage your ecosystems confidently, and make strategic decisions based on essential new insights.
Find terms
by category:
Program Strategy
Partner Experience
Marketing Automation
Partner Revenue
Find terms by category:
Program Strategy
Partner Experience
Marketing Automation
Partner Revenue
Program Strategy
The future of your business growth is powered by effortless collaboration and communication with your partners, distributors, referral partners, affiliates, MSPs, OEMs, VARs, resellers, and more. (Don't worry, we'll explain the acronyms!) Learn more with these key concepts.
Advocate
Affiliate Management
Affiliate Partner
Affiliate Program
Agency Consultants
Agency Partners
Alliance
Ambassador
Ambassador Program
B2B Partnerships
B2C Partnerships
Brokers
Business Automation
Channel
Channel Account Manager
Channel Activation
Channel Activation Software
Channel Chief
Channel Ecosystem
Channel Management
Channel Manager
Channel Operations
Channel Partner
Channel Partner Program
Cloud Service Provider
Cloud Service Provider Marketplaces
Customer Relationship Management (CRM)
Dealers
Demand Signal Management
Digital Transformation
Distributor
Distribution Channels
Distributor Management
Ecosystem Analytics
Ecosystem GTM
Ecosystem Intelligence
Ecosystem-Led Growth (ELG)
Ecosystem Orchestration
Ecosystem Optimization
Ecosystem ROI
First-Party Data
Global System Integrators
Hyperscaler
Hyperscaler Marketplace
Implementation Partners
Independent Software Vendor (ISV)
Indirect Reseller
Industrial Internet of Things
Industry 4.0
Industry 4.0 Software
Industry 4.0 Technology
Influencer
Influencer Contract
Influencer Management
Innovation Partners
Instant Response Partners
Internet of Things (IoT)
Joint Value
Joint Value Proposition
Joint Venture
Key Performance Indicators (KPIs)
Licensing Partnership
Managed Security Service Provider (MSSP)
Managed Service Providers (MSPs)
Marketplace GTM
Master Agent
Multi-Tier Channels
Objectives and Key Results (OKRs)
Original Design Manufacturers (ODMs)
Original Equipment Manufacturers (OEMs)
Partner
Partner Analytics
Partner Attribution
Partner Co-Innovation
Partner Data
Partner Directory
Partner Ecosystem
Partner Ecosystem Automation
Partner Ecosystem Management
Partner Ecosystem Mapping
Partner Federation
Partner-First Strategy
Partner Health Score
Partner Intelligence
Partner-Led Growth
Partner-Led GTM
Partner Listing
Partner Management
Partner Marketplace
Partner Metrics
Partner Network
Partner Operations
Partner Orchestration
Partner Program
Partner Program Compliance
Partner Proliferation
Partner Relationship Management (PRM)
Partner Reporting
Partner Success Manager (PSM)
Partner Tech Stack
Partnership
Partnership Agreement
Post-Sale Partners
PRM Application
PRM Software
Product Lifecycle
Referral
Referral Agreement
Referral Management
Referral Partner
Referral Tracking
Reseller
Reseller Agent
Reseller Agreement
Reseller Management
Reseller Partner Portal
Retailers
Rules of Engagement (RoE)
Sales Enablement
Service-Level Agreement (SLA)
Software as a Service (SaaS)
Solutions Marketplace
Solutions Partner
Solutions Provider
SPIFF
Strategic Alliances
Strategic Partner
Strategic Partnerships
Sustainability Partner
Sustainability Partnerships
SWOT Analysis
System Integrator
Technology Partner
Value-Added Distributors (VADs)
Value-Added Referral Partners (VARPs)
Value-Added Resellers (VARs)
Vertical Solution Specialist
Wholesaler
Wholesaler Portal
Partner Experience
It's time to become your partners' #1 pick. The world's leading channel ecosystems prioritize the partner experience to drive incredible sales and enable great customer outcomes. From onboarding to re-engaging inactive partners, discover how to create better partner experiences now!
Non-Engaged Partners
Partner Activation
Partner Advisory Board
Partner Business Planning
Partner Certification
Partner Certification Pathways
Partner Collaboration
Partner Collaboration Hub
Partner Communications
Partner Consumption
Partner Enablement
Partner Engagement
Partner Experience
Partner Experience Automation (PXA)
Impartner: A proven leader in partner management and partner ecosystems
Recognized on G2 as a Leader in enterprise and mid-market partner relationship management, Impartner helps businesses streamline, scale, and succeed with their partner programs.
Marketing Automation
The future of partner marketing is here. Learn about the next-generation technologies that will empower you to drive more leads with less work. Dive into the future of automated tools, AI-driven technologies, and core concepts to expand your marketing efforts.
Partner Revenue
Ready to drive more partner-generated deals with less work? We love that for you. Learn how to build a revenue-focused partner program by exploring these key concepts, metrics, and ideas.
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Scoring
Lifetime Revenue
Microsoft Azure Consumption Commitment (MACC)
Monthly Recurring Revenue (MRR)
Multi-Channel Inventory Management
Multi-Partner Deal Registration
Partner Attribution Modeling
Partner-Generated Revenue
Partner-Influenced Deal
Partner P&L Statement
Partner Pipeline
Partner Revenue Operations
Partner Revenue Share
Partner Sales Execution
Partner-Sourced Deal
Partner-Sourced Lead
Partner-Sourced Revenue
Return on Investment (ROI)
Revenue Orchestration
SaaS Revenue Recognition
Sales Channel
Sales Pipeline Management
Sales Transformation
Time to First Sale
Win/Loss Analysis
Win Rate
Search by Letter
A
Account Mapping
Activation Rate
Advocate
Affiliate Management
Affiliate Marketing
Affiliate Partner
Affiliate Program
Affinity Marketing
Agency Consultants
Agency Partners
AI Partner Assistant
AI-Driven Deal Desk
AI-Powered Partner Marketing
Alliance
Ambassador
Ambassador Program
Annual Recurring Revenue (ARR)
Average Contract Value
C
Channel
Channel Account Manager
Channel Activation
Channel Activation Software
Channel Chief
Channel Conflict
Channel Ecosystem
Channel Empowerment
Channel Enablement
Channel Engagement
Channel Inventory
Channel Management
Channel Management Software
Channel Manager
Channel Marketing
Channel Operations
Channel Partner
Channel Partner Program
Channel Sales
Cloud Service Provider
Cloud Service Provider Marketplaces
Co-Branding
Co-Ideation
Co-Innovation
Co-Investments
Co-Op Advertising
Co-Marketing
Co-Marketing Orchestration
Co-Sell Automation
Co-Selling
Commission
Configure Price Quote (CPQ)
Consumer Rebate
Conversion Rate
Cost-Per-Click (CPC)
CPQ Software for Manufacturing
Cross-Promotion
Cross-Selling
Customer Relationship Management (CRM)
I
Implementation Partners
Inactive Partners
Independent Software Vendor (ISV)
Indirect B2B Sales
Indirect Channel
Indirect Distribution Channel
Indirect Reseller
Indirect Sales
Industrial Internet of Things (IIoT)
Industry 4.0
Industry 4.0 Software
Industry 4.0 Technology
Influencer
Influencer Management
Influencer Marketing
Innovation Partners
Inside Sales
Instant Response Partners (IR Partners)
Internet of Things (IoT)
Inventory Visibility
M
Managed Security Service Provider (MSSP)
Managed Service Providers (MSPs)
Market Development Funds (MDFs)
Market Penetration
Market Potential
Market Share
Marketing Email Automation
Marketing Qualified Lead (MQL)
Marketplace GTM
Master Agent
MDF Management
Microsoft Azure Consumption Commitment (MACC)
Monthly Recurring Revenue (MRR)
Multi-Channel Inventory Management
Multi-Partner Deal Registration
Multi-Tier Channels
P
Partner
Partner Activation
Partner Advisory Board
Partner Analytics
Partner Attribution
Partner Attribution Modeling
Partner Business Planning
Partner Campaign Syndication
Partner Certification
Partner Certification Pathways
Partner Co-Innovation
Partner Collaboration
Partner Collaboration Hub
Partner Communications
Partner Consumption
Partner Data
Partner Directory
Partner Ecosystem
Partner Ecosystem Automation
Partner Ecosystem Management
Partner Ecosystem Mapping
Partner Enablement
Partner Engagement
Partner Experience
Partner Experience Automation (PXA)
Partner Experience Management
Partner Federation
Partner-First Strategy
Partner-Generated Revenue
Partner Health Score
Partner Incentives
Partner-Influenced Deal
Partner Intelligence
Partner Investments
Partner Journey
Partner Journey Mapping
Partner-Led Growth
Partner-Led GTM
Partner Lifecycle
Partner Lifecycle Management
Partner Listing
Partner Management
Partner Marketing Automation (PMA)
Partner Marketplace
Partner Metrics
Partner Motions
Partner Network
Partner Newsletter
Partner Onboarding
Partner Operations
Partner Orchestration
Partner P&L Statement
Partner Performance
Partner Persona
Partner Personalization
Partner Personalization Engine
Partner Pipeline
Partner Playbook
Partner Portal
Partner Program
Partner Program Compliance
Partner Proliferation
Partner Recruitment
Partner Relationship Management (PRM)
Partner Reporting
Partner Retention
Partner Revenue Operations
Partner Revenue Share
Partner Role
Partner Sales Execution
Partner Segmentation
Partner Scoring
Partner-Sourced Deal
Partner-Sourced Lead
Partner-Sourced Revenue
Partner Success Manager (PSM)
Partner Tech Stack
Partner Tiers
Partner Training
Partner Types
Partner Workflow Automation
Partnership
Partnership Agreement
Partnership Marketing
Post-Sale Partners
PRM Application
PRM Software
Predictive Partner Analytics
Product Lifecycle
Q
S
SaaS Revenue Recognition
Sales Channel
Sales Enablement
Sales Pipeline Management
Sales Transformation
Service-Level Agreement (SLA)
Software as a Service (SaaS)
Solutions Partner
Solutions Provider
Solutions Marketplace
SPIFF
Strategic Alliances
Strategic Market Plan
Strategic Partner
Strategic Partnerships
Sustainability Partner
Sustainability Partnerships
SWOT Analysis
System Integrator
U
X
Y
Z
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