Drive real ROI from your Market Development
Funds (MDF)
Manage partner funds effortlessly,
no spreadsheets, just results.
Loved by ecosystem leaders worldwide
Maximize the impact of your MDF investments
Impartner’s co-op and market development funds (MDF) software helps ecosystem leaders turn MDF dollars into measurable growth, boosting deals, accelerating campaigns and strengthening brand awareness through your indirect partners.
With Impartner MDF, you can:
- Automate busy workloads: Streamline approvals, payments and compliance.
- Empower your partners: Give them an easy way to request funds and launch marketing campaigns.
- Deliver real-time visibility: Let partners track available funds and payment status instantly.
- Centralize every task: Manage MDF and co-op activities in one place.
- Easily integrate: Connect MDF to your PRM and partner marketing automation tools for a unified experience.
- Optimize spend: Analyze budgets directly in your PRM to focus dollars where they drive the most revenue.
"The value of having access to all insights and reports on marketing activities to measure important KPIs is a massive benefit."
—Vanessa van Herpen
Marketing Manager
"It’s our partners’ one-stop shop. It’s everything that they need at their fingertips. The tool is just so robust, and it really helps set the standard."
—Anthony Moy
Partner Experience Manager
“Impartner enables PFU to fully engage with our partners on multiple levels from software development, branding, operational efficiencies, and marketing. The platform offers flexibility and efficiencies which were previously unavailable"
—James Simpson
Marketing Director
One platform for every partner opportunity
Bring resellers, distributors, ISVs, affiliates and all your partners together in one platform.
From onboarding to the latest MDF request, Impartner makes managing your entire partner ecosystem simple, transparent and ROI-focused.
Explore the ROI of better MDF management
Take a guided look at how Impartner helps you cut admin time, empower partners and maximize every marketing dollar.
Deliver complete MDF transparency to your partners
Your partners are an extension of your team, make it effortless for them to request, track and use marketing funds.
Here’s how our solution works:
- Partners submit requests and upload proof of performance in your portal.
- Your team reviews and approves with customizable workflows.
- Both you and your partners get real-time updates on approvals and payments.
Impartner makes MDF management efficient and partner-friendly, so funds flow faster, campaigns launch sooner and ROI is easier to achieve
MasterClass: How to get clear ROI from your MDF program
Now, it’s more important than ever to quantify ROI resulting from your MDF program with your ecosystem partners.
In this episode of our expert-led MasterClass series, you’ll learn what you need to do to close the loop and recognize revenue influenced by the funds you provide to your partners to better justify your ongoing spend.
See why partner teams choose Impartner
Explore verified customer reviews and see how Impartner helps organizations scale their partner ecosystems and drive revenue.
Continue learning about Impartner
Explore more resources here.
Market Development Funds 101: What are MDF Funds?
Impartner MDF
5 MDF Best Practices
Our Core TCMA Platform
Our Core PRM Platform
Lead Management