Effortless partner referral program
management
Generate more leads from your referral, affiliate, and influencer partners.
Loved by ecosystem leaders worldwide
Capture and track your word-of-mouth marketing efforts
The phrases “link in bio” and “click below” have become incredible growth drivers. Referral partners understand the pain points of your target buyers and can leverage their trusted relationships to drive high-quality leads right to you. Whether you’re selling with affiliate or referral partners, customer advocates, hybrid partners, or influencers, you can now bring any partner type into your ecosystem and incentivize them to drive more business. Create personalized referral links for each partner, for any online platform. And, you can do it all within your existing partner workflows.
Impartner’s partner referral management software brings the same process and structure we’ve brought to traditional partner management so you can bring in a consistent, predictable flow of high-quality referrals leads. Companies with this intentional versus ad-hoc process for managing these increasingly critical relationships see an average revenue increase of over 30% from these types of partners.
“When we first started with Impartner, we were at 20% channel revenue. After two years, we’re at 50%."
—Sam Valme
Senior Director of Channel Experience
"Impartner automatically improved our partner business and revenue because leads are easier to manage."
—Bianca Kienle
Partner Sales Operations Manager
"We chose Impartner over other solutions because they’re visionary and they’re market leaders. We needed a solution that was future proof."
—Emma Shaw
EMEA Director of Partner Marketing
Get everything partner-related in one place
It’s time to grow faster, together. Manage all partners in one platform that’s built for resellers, distributors, ISVs, affiliates, and every other type of partner in your program.
From their first onboarding experience to building their own personalized referral links, Impartner handles it all.
Build powerful B2B referral programs to drive revenue
Simplified, streamlined, and trackable: B2B business influencing just got bigger and better.
Now with Impartner, you can:
- Create personalized referral links per company or individual to allow your influencers to generate quality leads without having to enter data themselves
- Manage unique reward rules by partner entity and/or their referral sources
Remove hassle by automating communication, tracking, and fulfillment - Prove the value of your referral and affiliate programs with access to direct ROI and advanced analytics
- Fully integrate your referral data into your PRM and CRM platforms, complete with registration and approval management
- Deliver a unique partner experience for each type of managed partner so they manage their referral sources and find their data
Take an interactive tour
Discover how Impartner can help you organize and generate more leads from your referral, affiliate, and influencer partners. With Impartner, you can bring processes for a consistent, predictable flow of high-quality referral leads.
Learn more about the potential for Impartner’s Referral Management tools in our full product tour!.
Self-service,
hyper-personalized referral program management
Today’s B2B marketing teams need new ways to reach their buyers as we move toward a cookieless future. Managing an expanded network of influence within your partner ecosystem is the new normal for corporations everywhere.
However, managing non-transactional partners requires a different toolset to maximize the business relationship and accelerate revenue for everyone.
With Impartner, your B2B influencers such as affiliates, influencers, referral partners, or hybrid partners can use on-demand personalized links for any online space. Leads captured though these unique links will automatically create a lead within your CRM and attribute the opportunity with the source partner.
MasterClass: The power of partner referral programs
Partner leaders need an effective way to propel their ecosystems into the referral and affiliate economy.
In this episode of our expert-led MasterClass series, you’ll gain insights from Impartner experts and learn how to revolutionize your B2B influencer marketing strategies!
See why partner teams choose Impartner
Explore verified customer reviews and see how Impartner helps organizations scale their partner ecosystems and drive revenue.
Continue learning about Impartner
Explore more resources here.
Impartner Referral and Affiliate Program Tools
How to Build a B2B Referral Program That Delivers ROI: Your Guide
Ready To Build Your Partner Referral Program? 5 Steps to Take
How to Build a Successful B2B Influencer Marketing Strategy
15 Referral Program Ideas for Growing Your B2B Sales
Our Core PRM Platform